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We created the Battle of the Cheetos - a massive multiplayer online game - that personified each type of Cheetos as a different soldier in our worldwide web war.

Consumers could fight each other live on partner websites, become generals of those sites (and have their names featured on banners), and add a badge to their own webpages, enabling them to host battles while expanding our campaign free of charge.

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Full Credits

Agency: Goodby Silverstein & Partners
Client: Cheetos
Executive Creative Director: Hunter Hindman
Executive Creative Director: Rick Condos
Associate Creative Director: Marc Sobier
Copywriter: Larry Corwin
Art Director: Caio Lazzuri
Interactive Executive Producer: Carey Head
Interactive Producer: Stephen Prescott
Interactive Production Company: North Kingdom