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Global fans of NBA superstar LeBron James can now savor his complete story thanks to AKQA, who created a site geared towards Asia Pacific that promotes his Zoom V shoe launch while stoking anticipation for King James' appearance in T

Global fans of NBA superstar LeBron James can now savor his complete story thanks to AKQA, who created a site geared towards Asia Pacific that promotes his Zoom V shoe launch while stoking anticipation for King James' appearance in this year's Beijing Olympics.

The experience is accessible for all via 4 chapters, which are essentially combinations of photography and video installments that depict everything from LeBron's upbringing in Akron, Ohio all the way to his quest for Olympic gold in Beijing. Additionally, a bio and a shoe gallery complement the documentary and round out the history of all things Bron.



Full Credits

Client: Nike
Agency: AKQA, San Francisco
Executive Creative Director: Rei Inamoto
Creative Director: Neil Robinson
Art Director: Caio Lazzuri
Senior Copywriter: Steve Tornello
Senior Designer: Mathew Zarbatany
Lead Developer: Charles Duncan
Flash Developer: Antti Kupila
Flash Developer: Tim Robles
Project Manager: Rachel Hardwick
Senior Production Artist: Justin Fedewa


Awards:

Honoree at Webby Awards 2008
Merit at One Show 2008